Know exactly where your traffic comes from.
Every referrer is classified on arrival, so search, social, direct, and campaign traffic separate at a glance. UTM tags flow straight into the report.
Traffic by channelSample data
How it works
01
The referrer arrives with the hit
The beacon carries the document referrer and any UTM parameters on the landing URL.
02
Channels are classified
Known search engines, social networks, and referrers are matched to a channel, and the rest fall into direct or referral.
03
Campaigns stay attached
utm_source, utm_medium, and utm_campaign are kept with the session so a campaign ties to its outcomes.
Automatic
Search, social, direct, and referral split without any manual tagging.
UTM native
Campaign parameters are first-class, not an afterthought bolted on later.
Clean
Self-referrals and common spam referrers are filtered so the report stays honest.